20 years of effective benefits communication
from Fortune 500 to small business
|Client:||A Large Las Vegas-based Entertainment Company|
|Assignment:||Develop and execute a multi-year communication strategy supporting management's benefit and carrier realignment, cost-containment strategy and wellness initiatives.|
|Challenges:||Timing, cultural and educational diversity, need to overcome negative perceptions resulting from benefit consolidation plus address site-specific issues.|
BeneCom engaged in extensive consultations with the client to create a long-term communication strategy for a dramatically revamped medical plan. The new program consolidated 21 benefit programs into one cohesive plan. Many of the changes included elimination of benefits, so a very negative reaction among many of the 45,000 culturally and educationally diverse employees was almost guaranteed. Other challenges included: messages and media addressing local concerns throughout the client’s 21 locations, an education effort to encourage use of a new online enrollment system, and an aggressive 2 1/2 month schedule, ending with open enrollment.